Do you show your current and past clients that you care and thank them for all that they have done? Maybe your buyers were exceptional throughout the entire home-buying process, stayed on top of the requirements and was not selfish of your time but worked with you and not against you. Maybe your seller followed every item on the house cleaning checklist, didn’t smoke in the house, kept fresh baked goods on the counter for every showing, or simply made the selling process, “TEAM WORK.” Maybe you met someone at a recent Lowes Home Improvement seminar or in the paint department at Wal-Mart. Are you following up with a Thank You card after a sale or after you meet someone new?
What are you doing? We are losing touch with clients sometimes because we are such a digital society. We have gadgets that keeps us mobile yet we don’t use those gadgets to send out a quick note to say thank you by sending out a gift, card, flowers, or a simple, “Hello, I wanted to say thank you.”
Don’t get me wrong! I am all digital and I am always on the lookout for a new toy to add to my collection, however we need to still have the human touch to our business. If you are not sending a “Thank You” to clients on a regular basis you really need to.
On a side note, make it personal. Don’t use a card company that digitally writes your name. Also add your business card to the “Thank You”. If you don’t have time to do it, ask your assistant to manage that area with your input.